Joseph B. Peterson, Jr. CFP, CEPA

Edward Jones

The best advice I ever heard is: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

My three most recommended books are: Outliers, The Tipping Point, and Blink all by Malcolm Gladwell. He is my favorite author. I love his writing style. 

To me, success means: I can hear my Lord and Savior, Jesus Christ say, “Well done, my good and faithful servant.”

People who know me might be surprised that I: started as a financial advisor at age 25.

My biggest pet peeve is: other people’s bodily fluids ie. sneezes, coughs, boogers. I was like this before COVID!

Everyone in Amarillo needs to experience: Palo Duro Canyon and The Lighthouse Trail.

If I could change any one local thing it would be: If I had a magic wand, I would fix all the streets permanently so there wouldn’t be any more road construction. We can all wish!

This city is amazing at: southern hospitality. We welcome people from all over the world into the Panhandle family with open arms. It doesn’t take long for people to feel at home here. I experienced this firsthand nearly 30 years ago. 

My favorite place in Amarillo is: Medi Park. I remember going to Medi Park with my parents and sister and rollerblading around the park. My wife and I have taken our children to Medi Park to feed the ducks. I look forward to the day when we rollerblade around the park together. That will be a real full-circle moment. 

A local organization I love right now: Youth Success Project. YSP inspires students and families to see and understand the importance of graduating from high school and pursuing post-secondary success. YSP is actively “Changing the Narrative.” Just one college degree, vocational certificate, or military career can have an incredible impact, creating a ripple effect that lasts for generations. 

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