Photo by Vince Mincey

Sherman Bass

Film Commissioner

Greater Amarillo Film Commission

Visit Amarillo

The best advice I ever heard is: One of the most individual characteristics is stick-to-it-iveness—if at first you don’t succeed, try, try again.

My three most recommended books are: The Bible; Black’s Picturesque Tourist of Scotland by Adam and Charles Black; and 100 Things to Do in Amarillo Before You Die by Eric Miller.

To me, success means: Love. Loving others and being loved brings me great joy, and joy breeds success. 

People who know me might be surprised that I: Am a two-time cancer survivor. Non-Hodgkin’s lymphoma more than 30 years ago and prostate cancer last year. 

My biggest pet peeve is: Vehicles speeding in construction zones.

Everyone in Amarillo needs to experience: Getting your kicks on Historic Route 66 and at Texas Outdoor Musical Drama.

If I could change any one local thing it would
be: Amarillo being home to an annual film festival—stay tuned!

This city is amazing at: Supporting nonprofits and people in need. 

My favorite place in Amarillo is: My home with my wife and family.   

A local organization I love right now: Education Credit Union Foundation and its Pocket Change Grants for teachers. Teachers can apply for the grants at through Sept. 15, 2023. The 2024 grant application will open in the summer of 2024.