Sherman Bass
Film Commissioner
Greater Amarillo Film Commission
Visit Amarillo
The best advice I ever heard is: One of the most individual characteristics is stick-to-it-iveness—if at first you don’t succeed, try, try again.
My three most recommended books are: The Bible; Black’s Picturesque Tourist of Scotland by Adam and Charles Black; and 100 Things to Do in Amarillo Before You Die by Eric Miller.
To me, success means: Love. Loving others and being loved brings me great joy, and joy breeds success.
People who know me might be surprised that I: Am a two-time cancer survivor. Non-Hodgkin’s lymphoma more than 30 years ago and prostate cancer last year.
My biggest pet peeve is: Vehicles speeding in construction zones.
Everyone in Amarillo needs to experience: Getting your kicks on Historic Route 66 and at Texas Outdoor Musical Drama.
If I could change any one local thing it would
be: Amarillo being home to an annual film festival—stay tuned!
This city is amazing at: Supporting nonprofits and people in need.
My favorite place in Amarillo is: My home with my wife and family.
A local organization I love right now: Education Credit Union Foundation and its Pocket Change Grants for teachers. Teachers can apply for the grants at ecu-foundation.org through Sept. 15, 2023. The 2024 grant application will open in the summer of 2024.
