A signature hairstyle. Luxurious layers. Collaborative businesses. Immersive art. In an exclusive photo shoot, Brick & Elm aligned all those elements to start the new year with fashion and style.
Photographed inside the stunning new Arts in the Sunset and featuring a timeless cut from famed celebrity stylist Oribe Canales as interpreted by local stylist Lora Brown, our models reflect a true collaborative process, wearing pieces from Raffkind’s, Marcella’s, Schlegel’s, Barnes Jewelry, local jewelry designer Jo Latham, and local fashion designer Matthew Rosas of Momentum of Roses.
We even had an assist from high-profile celebrity stylist Ronnie Stam.
There’s more to the art of fashion than clothing, hair and makeup. Every ensemble tells a story of artistic collaboration, creative expression, and extraordinary transformation.
Education for us is like blood in your veins,” says Lora Brown. “Our industry is always changing. Education is key for anybody [who works] in my salon.”
Brown, the owner of The Salon by Lora Brown for 26 years and a stylist for almost 40 years, says nothing is more important than keeping her stylists on the cutting edge of fashion and hair. That’s because her clients are on that cutting edge as well.
The hair industry is in the midst of rapid change. “Because of technology and your phone and AI, our clients are very educated,” Brown says. Consumers used to look to stylists to help them determine the best cut or color for their hair. Social media has changed that. From TikTok tutorials to artificial intelligence hairstyle tools, today’s customers expect much more.
“Now they come to you and know the verbiage. They know the color and the cutting and you, as a stylist, need to be aware of those trends. They’re coming faster now than ever before.”
That’s why Brown recently brought to Amarillo stylist Ronnie Stam of the Oribe Education Team for a hands-on training session to celebrate the 15th anniversary of the launch of Oribe Hair Care. Brown’s salon sells Oribe products—she went through a lengthy approval process to ensure her salon matched well with their culture—and hosted Stam to teach her stylists Oribe’s signature cut. It’s an opportunity few salons in the state of Texas will have.
Stam is as high-profile as they come. He spent a decade as the first assistant for legendary stylist Christiaan and has become a fixture at New York Fashion Week. Stam has worked with elite models like Elle Macpherson, Tyra Banks and Cindy Crawford. Other clients include The Rolling Stones and Aerosmith.
Brown says giving her team the opportunity to learn from Stam, one of the best in the industry, sets them apart from local competitors. That access is a significant benefit of her salon’s relationship with Oribe. “He’s fun. He’s entertaining. He really is very passionate about what he does,” she says of Stam. “He’s full of joy and excitement.”
Stam brought with him to Amarillo a salon cape that once belonged to Oribe Canales, the Cuban-born hairstylist who rose to fame in the late 1980s and early 1990s as the hairstylist to the stars, and used the cape as he walked Brown’s stylists through Oribe’s signature cut on a live model. After the demonstration, he guided each stylist through the process of giving that specific, customized cut to other models.
The iconic, long-layered look of Oribe’s signature cut works with almost every head shape, Brown says. It’s customized to the individual but also serves as an introduction to Oribe’s overall approach.
Graciously, she invited Brick & Elm to be a part of a post-styling photo shoot. We collaborated not only with her salon, but also with local retailers Raffkind’s, Marcella’s, Barnes Jewelry, local jewelry designer Jo Latham, Schlegel’s and local fashion designer Matthew Rosas of Momentum of Roses.
“For me, it’s really important when we do things like this to get connected locally,” Brown says. “Local businesses are so important and I encourage other businesses to interact with each other to help grow Amarillo. We’re better together than alone.”